/
Marketing Module for In-Commerce / In-Portal

Marketing Module for In-Commerce / In-Portal

Owned by Phil Banks
Last updated: Sep 19, 2015 by Alex

Imported From: http://groups.google.com/group/in-portal-dev/browse_thread/thread/b3c62a29843f11ec#

I want to submit some important improvements to In-Commerce for making it a good alternative compared to other softwares. These improvements could appear in a new module, providing Marketing Tools. 
 

Some marketing features are just another way to sort DB informations. I've listed them by order of importance. 

Marketing Module tools 

CRM (Customers Relationship Management) tool

This module will help to keep record of all and every mail sent to a customer and received from him. 

Will receive all e-mails from a given address, and will do the following: 

  1. Try to automatically link received e-mails to user's ID, using sender's e-mail or user's ID in mail subject 
  2. If it can't, a field will permit to manually select which customers the email belongs to 
  3. All e-mails from a customer are kept in his registration file, in a new tab, providing full management of all previous mails for anyone doing customer support. Mails background color is different if the mail was sent automatically by the system or by a sales representative, and each manual reply also keep trace of the admin ID who replied. 
  4. E-mail replies can be done from the CRM window, showing previous mails under the text area (like Gmail does), and user's ID is automatically added at the end of the subject. Once mail sent, the next mail to handle is displayed, ready to be replied, and so on...

Lost Orders tool 

 All customer who have registered to validate their cart and whom order haven't been complete will receive an e-mail 1 day later to get back to them with a notification text "have you encountered any problem during the order process? May we can help you? ...".

 SMS marketing tool

  • customer can subscribe to an SMS alert when a product get back in stock 
  • customer can subscribe to an SMS newsletter 
  • customer will receive an automated SMS with tracking number when order is shipped (if they have entered their mobile phone number in their registration file) 

All SMS operations are done via predefined gateways, including 1 e-mail gateway (a localized server receive mails, convert and send them as SMS: e-mail object is mobile number, and body text is the message to be sent. We have coded something like this here already, just miss the in-portal link).

Reward program

 Implementing a reward program, using rewarding plans, just like the ones in Affiliate menu. User can earn xx $ (credited in buying coupons) each xx $ spent. Buying coupons are generated automatically.

Users sorting tool

A simple filter to [sort], [export] or [e-mail] a users list using the following combined criteria:

  • registration date : before/between/after given dates 
  • activity on site : never ordered/ordered "x" times 
  • transaction volume : under/over "x" $ of billed orders 
  • have subscribed for a recurring order 

Ability to Save searches, and re-use it later in 3 click to do mail marketing easily.

Conditional discounts

  • discount automatically applies when total cart is over "x" $ (linked sale) : this is like a product option, where the option is not predefined fields but a product chosen from catalog
  • selected discount applies on whole cart only if a given product is in the cart

This is just suggestion, based on my ideas. I've checked Magento and Bitrix, no one have one of these tools, while they are used by most major websites today.